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Privacy Policy
TL;DR (plain English)
We collect only what’s necessary to process orders, support customers, and improve RaiseCalm. You control cookies and advertising choices. In the EU, UK, and Switzerland, we use non-essential cookies only if you agree. In the U.S., you can opt out of ad “selling” or “sharing,” and we honor browser privacy signals like GPC. For children, we collect information only from a parent, with permission, and we never use a child’s data for targeted advertising.
1) Who We Are & Scope
Plain language
RaiseCalm LLC operates RaiseCalm.com and related services globally. This policy explains what data we collect, why we collect it, and how you can manage your privacy choices.
RaiseCalm LLC (“RaiseCalm,” “we,” “us,” or “our”) is located at 1309 Coffeen Avenue, Sheridan, Wyoming 82801, United States. This Privacy Policy applies to our websites, apps, and online services (collectively, the “Services”).
For most processing activities, we act as a business under U.S. law and a controller under EU/UK/CH law. When vendors process data on our behalf, they do so under binding data-processing agreements that meet applicable legal standards. This policy also includes region-specific supplements for U.S. states and EU/UK/Switzerland.
2) What We Collect — Notice at Collection
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Below are the categories of data we may collect, why we use them, whether they’re used for advertising, and how long we keep them. You can update cookie and ad preferences at any time.
| Category | Examples | Purpose | Used for ads? | Retention |
|---|---|---|---|---|
| Identifiers | Name, email, phone, address, order/account IDs | Order fulfillment, customer support, fraud prevention, communications, direct marketing (subject to consent) | May be used for direct marketing and securely hashed for advertising attribution, subject to your privacy choices |
Orders: 7 years; Marketing contacts: 24 months; Support threads: 24 months |
| Commercial data | Products viewed, cart activity, purchases, returns | Fulfillment, shipping, recommendations, analytics | Not sold; may be shared for attribution | 7 years |
| Internet activity | IP address, device info, pages viewed, UTMs, pixel events | Site performance, analytics, fraud, retargeting | Used unless opted out, GPC applies, or consent is declined in regions where consent is required |
Logs: 13 months; Security: 24 months |
| Approx. location | City or region inferred from IP | Localization, fraud detection | Not sold | 13 months |
| Inferences | Interest categories, likelihood to purchase (non-child) | Personalization, segmentation | Used unless opted out | 12 months |
| Children's data (from parent) | First name, age range, optional notes | Personalization only; no targeted ads | Never sold or shared | Deleted on request or ≤12 months |
| Community & user content | Profile photo, username, posts, comments, community activity | Operate the Parent Circle community, provide support, and moderate content | Not used for targeted advertising | Until account deletion or 24 months of inactivity |
| Physical fulfillment data | Shipping address, phone number, postal code, country | Order fulfillment via third-party print-on-demand and shipping partners; required by carriers to process and deliver physical orders | Not used for ads | 7 years |
If we ever collect sensitive personal information, we will clearly disclose it here and provide legally required controls.
3) Sources
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You provide data directly through checkout and forms. We also collect some data automatically using cookies and similar tools. In certain regions, this happens only after consent. Some information may come from partners when their technologies run on our site.
We collect personal data (i) directly from you, (ii) automatically via cookies, SDKs, and similar technologies, and (iii) from partners whose tools operate on our Services, subject to legal requirements.
For physical product orders, we also receive data from our e-commerce platform (Shopify) and fulfillment partners who process and ship orders on our behalf.
4) How We Use Personal Information
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We use data to operate RaiseCalm, support customers, improve our offerings, and—where allowed—measure or personalize advertising. You control these choices.
Operations: ordering, fulfillment, support, fraud prevention, compliance
Analytics & improvement: aggregated or de-identified where possible
Advertising: retargeting, frequency controls, conversion measurement, lookalike modeling (e.g., Google, Meta). In EU/UK/CH regions, this relies on consent and Consent Mode v2.
5) Legal Bases (EU/UK/CH)
Plain language
We process data when needed to fulfill contracts, meet legal obligations, protect security, or when you give permission.
Legal bases include contract performance, legal compliance, legitimate interests (such as security and limited analytics), and consent (especially for non-essential cookies, advertising, and certain children’s data). Consent records are maintained, and withdrawal is always available via Cookie Settings.
6) Cookies, Pixels & Similar Technologies
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Essential cookies keep the site running. Analytics and advertising cookies are optional and disabled by default in some regions. You can update preferences anytime.
Cookies are categorized as necessary, functional, analytics, or advertising. In EU/UK/CH regions, non-essential cookies are inactive until consent is provided through a compliant consent platform. Consent Mode v2 adjusts tags accordingly.
You can manage your cookie preferences through the consent banner presented when you visit our site. In supported browsers, we also recognize Global Privacy Control (GPC) signals.
7) “Selling/Sharing” & Targeted Advertising (U.S.)
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Some states define certain advertising practices as “selling” or “sharing.” You can opt out, and we respect recognized browser signals like GPC.
Where applicable, cross-context behavioral advertising may qualify as a sale or share. You can opt out through Your Privacy Choices or supported browser signals. Valid signals are applied at the device or profile level.
8) Your Privacy Rights & How to Use Them
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You may request access, correction, deletion, portability, or opt out of advertising. EU users can also object or withdraw consent. We respond within required timelines.
U.S. residents: rights include access, correction, deletion, portability, opt-out, and appeal. Requests are handled within 45 days.
EU/UK/CH residents: rights include access, rectification, erasure, restriction, portability, objection, and consent withdrawal. Complaints may be filed with a supervisory authority.
Submit requests at [email protected]. Identity verification may be required.
9) Children’s Privacy
Plain language
We do not knowingly collect information directly from children under 13 without a parent’s permission. If a parent shares a child’s first name or age, it is used only to personalize content and never for advertising. Parents can review or delete this information at any time.
We only collect children’s information when it is provided by a parent or legal guardian and only for personalization purposes. We do not use a child’s data for behavioral or targeted advertising.
If we discover that child data was collected without proper consent, we delete it promptly. Parents may request access to their child’s data, request deletion, or stop further use at any time.
In regions such as the EU, UK, and Switzerland, we obtain parental authorization when required by law and when the child is below the applicable digital age of consent, which may range from 13 to 16.
We maintain documented safeguards for protecting children’s information and obtain additional parental approval when legally required for third-party disclosures.
10) How We Share Information
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We share information only when necessary to operate our services and support customers. We do not send sensitive personal data to advertising platforms.
We may share information with trusted vendors who help us process payments, deliver products, host services, prevent fraud, provide customer support, manage communications, or perform analytics. These providers are bound by strict contractual and legal obligations.
Payment Processing: We use Stripe, Inc. to securely process payments. Stripe may collect payment details, billing address, IP address, and fraud-related data in accordance with its own privacy policy.
Fulfillment & Shipping: Physical product orders are fulfilled by third-party print-on-demand and shipping partners. To complete your order, we share your name, shipping address, phone number, and order details with these partners. This information is used solely for production and delivery purposes and is governed by our data processing agreements with each provider.
E-Commerce Platform: Our Shopify store processes order data, payment information, and customer account details in accordance with Shopify's own privacy policy and data processing terms. Shopify acts as a data processor on our behalf for store transactions.
Mobile App Platform: The RaiseCalm mobile app is operated through a third-party platform partner. App usage data, account information, and community activity within the app are processed by this partner under binding data agreements.
We do not store full payment card numbers on our servers. Payment information is transmitted directly to Stripe using industry-standard encryption.
We may also work with advertising and analytics platforms such as Google or Meta for performance measurement and personalization, depending on your privacy choices. We avoid sharing sensitive data, do not include raw personal information in URLs, and use privacy-protective methods such as hashing when applicable.
Information may also be disclosed when required by law or as part of business events such as mergers, acquisitions, or asset transfers.
11) International Data Transfers
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If you live outside the United States, your information may be processed or stored in the U.S. using approved legal protections.
For individuals in the EU, UK, or Switzerland, we transfer data using recognized safeguards such as Standard Contractual Clauses or the EU-U.S. Data Privacy Framework and its extensions once certified.
If our certification status changes, we will update this policy accordingly.
12) Data Security
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We use industry-standard safeguards to protect your information and limit access to those who need it. While no system is perfect, we take security seriously.
Our protections include access controls, encryption where appropriate, limited permissions, monitoring systems, incident response plans, vendor reviews, and regular security evaluations.
We continuously work to improve security but cannot guarantee complete protection against all risks.
13) Data Retention
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We keep personal information only for as long as it is needed for its intended purpose or to meet legal requirements.
Retention periods are based on the type of data collected, legal obligations, and operational needs. When information is no longer required, it is deleted or anonymized in accordance with our retention practices.
14) Automated Processing and Profiling
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We may use data analysis to understand user behavior and improve advertising relevance. We do not make automated decisions that significantly affect you in a legal or similar way.
Profiling is used for analytics and marketing segmentation only. We do not rely on automated systems to make decisions that have serious consequences for users.
Individuals in the EU may object to certain forms of marketing. If our use of automated processing changes in a meaningful way, this policy will be updated.
15) Financial Incentives (California Residents)
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We do not currently offer programs that exchange personal information for discounts, rewards, or benefits.
If we introduce such a program in the future, we will clearly explain how it works, what information is involved, how to opt in or out, and how the value of the data is calculated, as required by California law.
16) Marketing Messages (Email, SMS, WhatsApp)
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You can stop receiving emails from us at any time. For text or messaging services, we only contact you with your permission, and you can opt out by replying STOP.
Our emails follow applicable anti-spam laws and always include an unsubscribe option. Text and call communications in the U.S. comply with TCPA requirements and require prior consent.
You may withdraw consent at any time, and we honor opt-out requests promptly.
SMS Communications
By providing your phone number on our website or at checkout, you consent to receive SMS messages from RaiseCalm including order confirmations, shipping updates, and occasional promotions. Message frequency varies. Msg & data rates may apply. Consent is not a condition of purchase. Reply HELP for help or STOP to unsubscribe at any time. For assistance, contact [email protected].
16B) Community Rewards & Engagement Data
Plain language
When you participate in the Calm Together Parent Circle, your activity earns points that unlock rewards. We track this participation data to operate the rewards program and may use anonymized engagement patterns to improve our community.
Points, levels, and engagement activity within the Calm Together Parent Circle are tracked to operate the Community Rewards program. This data is tied to your account and is not sold or shared with advertising platforms. Anonymized or aggregated engagement data may be used to analyze community health and improve RaiseCalm products and content.
Community posts and contributions are visible to other community members. Do not share sensitive personal information within community posts. RaiseCalm moderates community content in accordance with our Terms of Use.
17) Regional Privacy Rights
California
California residents have the right to access, correct, delete, and receive a copy of their personal data, opt out of certain data sharing, and limit the use of sensitive information where applicable. Authorized representatives may act on your behalf.
We recognize Global Privacy Control signals. Requests can be submitted through our privacy settings or by emailing [email protected].
Colorado, Connecticut, Virginia, Texas, and Similar States
Residents may opt out of targeted advertising and request reviews of privacy decisions where required. We respond within legally defined timeframes and honor recognized opt-out mechanisms when applicable.
European Union, United Kingdom, and Switzerland
Consent is required for non-essential cookies and personalized advertising. Declining consent is as simple as accepting it. You may withdraw consent at any time through cookie settings and may contact your local data protection authority if needed.
18) Policy Updates
Plain language
We may update this policy from time to time. Any changes will be posted here with a new effective date.
If updates significantly affect how we handle personal information, we will provide additional notice and request consent again when required by law.
Contact & Requests
Email: [email protected]
Mail: 1309 Coffeen Avenue, Sheridan, Wyoming 82801, United States
Tip: Enable Global Privacy Control in your browser to automate opt-out where supported.